Attention authors, particularly indie authors who are doing their own marketing: If you are not treating your advertising with at least the same respect as your book, you’re throwing away your money. In fact, you may be damaging your career. On my Kindle Touch is an advertisement for a book that almost screams “do not […] JULES You win. Jules raises his hand off the briefcase. JULES It’s all yours, Ringo. PUMPKIN Open it. Jules flips the locks and opens the case, revealing it to Pumpkin but not to us. The same light SHINES from the case. Pumpkin’s expression goes to amazement. Honey Bunny, across the room, can’t see inside. HONEY […] Nothing makes a professional author chuckle like listening to potential writers deciding to get into the field. Far too many think it’s easy to write a book and then have publishing companies dump shipping containers of hundred dollar bills on your front lawn. While this is a theoretical possibility (E.L. James comes to mind), it’s […]